You are promoted to a district manager recently. You have been in your current position just 2 quarter back .Your span of control is 6 territory reps across your district. You are reported to regional manager. Your company is newly established one. Company portfolio is 3 products: anti hypertensive, antibiotic and antihistamine. These products are very effective struggling in the market to get market share due to high competition. The market is growing rapidly with growth rate 15%. Your company introduces these three products with affordable price. Main target specialists of anti hypertensive are cardiologists which are skeptic and brand oriented. Target specialists of antibiotic are surgeons, GP, Chest, and IM and antihistamine are derma and ENT. The company has other products in the pipeline will be launched soon. Company offer good benefits package and healthy work environment but it suffers from high turnover rate.

Your total achievement YTD% is 65% and your product achievement as shown in table

Product	2014 Ach%	2015 Q1 Ach%	2015 Q2 Ach%	YTD Ach%
Anti-hypertensive	60	60	55	57.5
Antibiotic	80	80	75	77.5
Antihistaminic	70	70	50	60%
Total Achievement	70%	70%	60%	65

Data of each territory as follows:

Territory	1	2	3	4	5	6
2014 Ach %	80%	Vacant	80%	100%	60%	50%
YTD %	75%	30%	60%	100%	50%	10%
Contribution	15	17.5	15	17.5	17.5	17.5
Assigned rep	Ali	Ahmed	Mona	Mohame d	Beshoy	Vacant
Avg. call rate	9	10	7	10	7	0
Coverage rate	80%	90%	70%	100%	70%	0