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Wednesday, 26 February 2020

First Line Sales Manager Case Study Report Answers

03:05 Assignment Answers , Case Study 1 Comments
Looking for First Line Sales Manager Case Study Report Answers? Get Assignment Answers on First Line Sales Manager Case Study Report, MBA Assignment Service & Case Study Analysis Report from PhD/MBA Experts at affordable price? Acquire HD Quality research work with 100% Plagiarism free content.


You are promoted to a district manager recently. You have been in your current position just 2 quarter back .Your span of control is 6 territory reps across your district. You are reported to regional manager. Your company is newly established one. Company portfolio is 3 products: anti hypertensive, antibiotic and antihistamine. These products are very effective struggling in the market to get market share due to high competition. The market is growing rapidly with growth rate 15%. Your company introduces these three products with affordable price. Main target specialists of anti hypertensive are cardiologists which are skeptic and brand oriented. Target specialists of antibiotic are surgeons, GP, Chest, and IM and antihistamine are derma and ENT. The company has other products in the pipeline will be launched soon. Company offer good benefits package and healthy work environment but it suffers from high turnover rate.

Your total achievement YTD% is 65% and your product achievement as shown in table

Product
2014
Ach%
2015 Q1
Ach%
2015 Q2
Ach%
YTD Ach%
Anti-hypertensive
60
60
55
57.5
Antibiotic
80
80
75
77.5
Antihistaminic
70
70
50
60%
Total Achievement
70%
70%
60%
65



Data of each territory as follows:

Territory
1
2
3
4
5
6
2014 Ach %
80%
Vacant
80%
100%
60%
50%
YTD %
75%
30%
60%
100%
50%
10%
Contribution
15
17.5
15
17.5
17.5
17.5
Assigned rep
Ali
Ahmed
Mona
Mohame d
Beshoy
Vacant
Avg. call rate
9
10
7
10
7
0
Coverage rate
80%
90%
70%
100%
70%
0


Your reps profiles as follows:

Territory 1: (Ali)

Age: 30, Married, Has a good record of achievement, High capabilities and knowledge, Ali is demotivated because he didn't pass the last assessment to be promoted.

Territory 2: (Ahmed)

Age: 24, Single, Newly joined from one month ago to the company, Willing to travel to Gulf, Honest, Do his best.

Territory 3: (Mona)

Age: 26 years, Married, Pregnant, expected to get a baby within 4 month, Due to this factor her effort is low although she had a good record of achievement.

Territory 4: (Mohamed)

Age 28, newly married he is the best achiever last year, He prepare himself to transfer to marketing, He is studying MBA, He is ambitious and hard worker

Territory 5: (Beshoy)

Age 29, Married, has long experience with the company, He shifted from many line before, He is talkative. His achievement is not good

Territory 6: Vacant

Your regional manager invites you for a sales meeting review and request a plan for Q3 and Q4, He also asked you to put a coaching plan for each rep in the territory
.What will you do?

Reference ID: #getanswers2001108


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Tuesday, 18 June 2019

Best MBA Assignment Help and Writing Service by World's #1 Case Study Help

00:52 MBA Assignment Help , MBA Assignment Writing Service 0 Comments
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Monday, 27 May 2019

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22:54 MBA Assignment , MBA Case Study Help 0 Comments

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Monday, 15 April 2019

Unit 4.11 Level 4: T/503/7081 Customer Relationship Management Questions and Answers

02:25 Assignment Questions and Answers , Customer Relationship Management 0 Comments

Related Qualifications
ATHE Level 4 Extended Diploma in Management (RQF)
ATHE Level 4 Diploma in Management (RQF)
ATHE Level 4 Diploma in Management for Travel and Tourism (RQF)
ATHE Level 4 Extended Diploma in Management for Travel and Tourism (RQF)
ATHE Level 5 Diploma in Management (RQF)
ATHE Level 5 Extended Diploma in Management (RQF)
ATHE Level 5 Extended Diploma in Management for Travel and Tourism (RQF)

Sample assignment

To successfully complete this assignment paper, you will need to demonstrate your understanding of customer relationship management (CRM) and how it is achieved effectively. You will plan improvements to CRM in a specific organisation.



Scenario

You are working as a trainee Customer Services Manager in a large online retail business.  The business has grown rapidly and whilst turnover and profits are increasing, so are the number of customer enquiries and complaints. The Customer Experience Director is looking to improve the customer relationship management processes at the business and has asked you to participate in a team of staff working on a CRM project.  By using a team approach the Director hopes to understand the views of a range of staff and will then use the staff to help embed any changes to working practices.

Activity 1

In preparation for a team discussion prepare a document which provides an overview of the importance of customer relationship management to business.

The document must:
  • explain the key aspects of customer relationship management
  • analyse the benefits of good customer relationship management
  • analyse the impact of quality management systems on customer relationship management


LO1 Assessment Criteria 1.1/1.2/1.3

Activity 2

The Director has asked for a report to help her understand how good customer relationship management is achieved.  You have agreed to prepare a draft for the rest of the team to read.

Your report must clearly:

  • explain the processes necessary for achieving effective CRM
  • explain the role of internal staff in achieving effective customer relations
  • assess the role of external stakeholders in achieving effective customer relations

LO2 Assessment Criteria 2.1/2.2/2.3

Activity 3

The Director was pleased with the detailed and professional report produced by the team and noted your contribution. She is very interested in exploring the possibility of using loyalty schemes to improve customer relationship management. She has asked you personally to investigate loyalty schemes in detail and to prepare a briefing paper for her to consider.  

Your briefing paper should:

  • analyse the use of loyalty schemes to gain information about customers
  • Explain how the information gained is used to inform marketing and customer service policy.


LO3 Assessment Criteria 3.1/3.2

Activity 4

The Senior Management Team has been keeping up to date on the progress the team is making. They have been impressed with the work so far.  In preparation for making some strategic decisions on CRM each member of the team is asked to choose an organisation they know well and prepare detailed notes which:

  • Review customer relationship management in the chosen organisation
  • Propose improvements to processes for customer relationship management
  • Propose improvements to the role of staff in promoting good customer relationships.

Then on the basis of this information individual members of the team are asked to produce a plan for the implementation of the improvements.

LO4 Assessment Criteria 4.1/4.2/4.3/4.4

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Saturday, 6 April 2019

Where Can I Get Case Study Solutions Online With Experts?

00:48 Case Study , Case Study Help 1 Comments

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Friday, 29 March 2019

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00:39 Help with MBA Assignment , Marketing Assignment 0 Comments
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Monday, 25 February 2019

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22:31 Law Assignment Experts , Law Assignment Help 5 Comments
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